ThesisOpen AccessMetadata saja
2026•Skripsi, Thesis, Disertasi, dan Tugas Akhir
Penelitian ini bertujuan untuk membuktikan pengaruh social media marketing, brand image, dan price perception terhadap keputusan pembelian produk Mie Che’Bahn Kota Tarakan pada mahasiswa/I Universitas Borneo Tarakan. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 190 responden melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis dengan regresi linier berganda menggunakan SPSS. Hasil penelitian menunjukkan bahwa social media marketing, brand image, dan price perception berpengaruh positif dan signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini mengindikasikan bahwa strategi pemasaran yang efektif, citra merek yang positif, serta persepsi harga yang sesuai mampu meningkatkan keyakinan konsumen dalam mengambil keputusan pembelian. Implikasi penelitian ini menekankan pentingnya optimalisasi media sosial, penguatan citra merek, dan penetapan harga yang kompetitif untuk meningkatkan keputusan pembelian, khususnya pada segmen mahasiswa.
ThesisOpen AccessMetadata saja
2026•
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, persepsi harga, dan word of mouth terhadap keputusan pembelian produk Mixue di Kota Tarakan. Pendekatan yang digunakan adalah kuantitatif dengan metode survei melalui kuesioner berskala Likert yang disebarkan kepada 190 konsumen Mixue di Kota Tarakan dengan teknik purposive sampling. Instrumen penelitian diuji melalui uji validitas dan reliabilitas, sedangkan analisis data dilakukan menggunakan regresi linear berganda dengan bantuan perangkat lunak SPSS 26.0 serta didukung oleh uji asumsi klasik. Hasil penelitian menunjukkan bahwa kualitas produk, persepsi harga, dan word of mouth berpengaruh positif dan signifikan terhadap keputusan pembelian produk Mixue di Kota Tarakan. This study aims to analyse the influence of product quality, price perception, and word of mouth on the purchase decision of Mixue products in Tarakan City. The approach is quantitative, with a Likert-scale questionnaire distributed via purposive sampling to 190 Mixue consumers in Tarakan City. The research instrument was tested for validity and reliability, and data analysis was performed using multiple linear regression in SPSS 26.0, supported by classical assumption tests. The study found that product quality, price perception, and word of mouth have a positive and significant effect on the decision to purchase Mixue products in Tarakan City.
ThesisOpen AccessMetadata saja
2026•Skripsi, Thesis, Disertasi, dan Tugas Akhir
This study aims to determine the perceptions of English teacher regarding the implementation in the Merdeka Curriculum in junior high school in Tarakan, specifically at SMPN 9 Tarakan, SMPN 8 Tarakan, and SMPN 1 Tarakan. This study uses a descriptive qualitative approach. The research subjects were three English teachers from the three schools. Data collection techniques were conducted through interviews and classroom observations. The data were analyzed through the stages of data reduction, data presentation, and conclusion drawing. The results show that English teachers generally have a positive perception of the implementation of the Merdeka Curriculum. Teachers stated that the Merdeka Curriculum provides flexibility in designing learning experiences to meet students' needs and characteristics. This positive perception is reflected in teachers' enthusiasm to implement students-centered learning, use differentiation strategies, and develop students' creativity and independent learning. The challenges faced by teachers during the implementation of the Merdeka Curriculum are that limited school facilities are a major obstacle to the implementation of the Merdeka Curriculum, especially in English language learning, which requires media and technological support. Therefore, continuous support in the form of teacher professional development and improvement of school facilities is needed so that the implementation of the Merdeka Curriculum can run optimally in English language learning.
ThesisOpen AccessMetadata saja
2025•Skripsi, Thesis, Disertasi, dan Tugas Akhir
This study aims to determine students' perceptions of the use local wisdom in reading worksheets in English language learning. The research method used is sequential explanatory mixed method. The subjects of this research were 36 students in class X-H at State Senior High School 2. This research instrument uses quantitative data (questionnaires) as the main data then complemented by qualitative data (interviews and documentation). The results of the student questionnaire show that in the perceiver category, it achieved a score of 74% with each sub-indicator has the following scores: comfort 78% (very high), confidence 78% (very high), motivation 76% (very high), interest 78% (very high), positive experience 80% (very high) and negative experience 51% (high). This shows that students’ internal factors, such as attitudes, interests, and learning experiences, supported the effectiveness of the worksheets. In target category, it achieved score of 76% (very high) each sub indicator has the following scores: newness 72% (high), movement 81% (very high), changes 76% (high) and closeness 76% (very high). it was concluded that the target aspect of local wisdom–based reading worksheets was perceived positively by students, as the worksheets successfully presented novelty content, encouraged active student movement, supported positive learning changes, and provided materials that were close and relevant to students’ daily lives. in the situation category, it achieved score 70% (high) each sub-indicator has the following scores: interaction 81% (very high) and learning atmosphere 58% (very high). This show that the learning situation created through the use of local wisdom–based reading worksheets generally supports effective learning, as reflected by very high student interaction and a positive learning atmosphere. Based on these results, this study showed that students have positive perceptions of utilizing local wisdom in reading worksheets based on the indicators of perceiver, target, and situation.
ThesisOpen AccessMetadata saja
2025•Skripsi, Thesis, Disertasi, dan Tugas Akhir
This study examines how speaking assessment is carried out under the Merdeka Curriculum at SMP Muhammadiyah 2 Tarakan, with a focus on diagnostic and students. Using a descriptive qualitative design, data were gathered from document formative assessment practices and on how they are perceived by both the teacher and analysis (teaching modules and assessment rubrics), classroom observations, and semi- structured interviews. The participants were one English teacher and nine seventh- ability levels. The data were analyzed thematically, and credibility was strengthened grade speaking through source triangulation. The findings show that diagnostic and formative assessments were implemented in an organized and differentiated way, aligned with Merdeka Curriculum principles, through activities such as interactive games and paired dialogues. However, students' experiences did not always match the teacher's intentions. In particular, students reported that assessment criteria were not clearly communicated, and many experienced considerable speaking anxiety-both of which became major barriers. Even so, students felt that these classroom activities helped them participate more actively and gradually build confidence, which they associated with improvement in speaking. These results point to the need for clearer, more consistent communication of assessment rubrics and for structured instructional strategies that address affective factors, especially anxiety, so that formative assessment can work more effectively within a supportive and inclusive learning environment.
ThesisOpen AccessMetadata saja
2024•Skripsi, Thesis, Disertasi, dan Tugas Akhir
This study aims to determine students' perceptions about the implementation of project-based learning in literary appreciation classes. The research methodology utilized is a sequential explanatory mixed technique. This study involved 36 English department students in the academic year 2020-2021 who had taken literary appreciation courses at Borneo University Tarakan. This mixed research instrument utilizes quantitative data in the form of questionnaires as its primary source of information. It is complemented by qualitative data obtained through interviews and document analysis, which enhance the research's comprehensiveness. The results of the questionnaire in this study indicate that students perceive the application of projects in appreciation classes from three perspectives: 1) the perceiver, which includes attitude, motive, interest, and expectation (77.95%), 2) the situation, which includes social setting (77.43%), and 3) the target, which includes novelty, motion, and proximity (74.58%). Per the findings of this study's questionnaire, students perceive the use of projects in appreciation classes from three perspectives: 1) the perceiver, which includes attitude, motive, interest, and expectation (77.95%), 2) the situation, which includes social setting (77.43%), and 3) the target, which includes novelty, motion, and proximity (74.58%). In summary, students were pleased with implementing project-based learning (PjBL) in literature appreciation classes. However, some students struggle when working on collaborative assignments.
ThesisOpen AccessMetadata saja
2024•Skripsi, Thesis, Disertasi, dan Tugas Akhir
This study aims to describe students’ perception towards English as Medium Instruction (EMI) used by English teachers in teaching English in Junior High School at SMPIT Ulul Albab Tarakan. The research method was qualitative method. This research was conducted in class VII Ad-Dhuha, VII Al Buruj, VII Al-Qamar, and VII As-Sajdah. To collect data, researcher used a questionnaire with purposive sampling technique. The questions were designed to measure students’ attitudes towards English, students’ understanding of English, students’ perception of their English, and students’ prception of the language used by their English teacher in class. The study result showed that most students agreed that EMI was predominantly applied by English teachers in teaching English subjects. By applying EMI in the classroom improves students’ English proficiency with appropriate English standards, motivates students to learn English, increase self-confidence, helps them to understand English textbooks or articles, and helps them to understand international cultures.
ThesisOpen AccessMetadata saja
2024•Skripsi, Thesis, Disertasi, dan Tugas Akhir
This research aimed to determine the perceptions of students in English education regarding vocabulary knowledge and how it influences their language development. The researcher employed qualitative descriptive method. This research was carried out at the Faculty of Teacher Training and Education, Universitas Borneo Tarakan and 8 English Language Education students from the class of 2021 and 2022 were selected as the participants. The researcher applied interviews and questionnaires as the research instruments. Based on data analysis, the researcher discovered that participants absolutely agreed that vocabulary knowledge had such a significant influence on their language development. The researcher also found that vocabulary knowledge assisted students develop their four skills in English. Ultimately, the findings of this study are beneficial in identifying students' perceptions of vocabulary knowledge and how it influences their language development.
ThesisOpen AccessMetadata saja
2024•Skripsi, Thesis, Disertasi, dan Tugas Akhir
This study aims to find out the method used by lecturers in teaching English and how student perceive the method used by lecturers. This research used qualitative method. The subject of this research was students majoring in English Education Academic year 2023 at the second semester. Researcher collected data using observation, interviews, and documentation. The result showed that the lecturer used the Experiential Learning method in learning. Some students gave perception of the method used by the lecturer., this method is effective in improving speaking skills and was very interesting because it can affect learning interest and motivate students to participate in learning. Thus, it can be concluded that, the experiential learning method had a good influence in learning English, by applying it effectively, lecturers can help students to develop their speaking abilities and skills, improve critical thinking skills and student learning motivation.
ThesisOpen AccessMetadata saja
2024•Skripsi, Thesis, Disertasi, dan Tugas Akhir
This research aims to determine the effectiveness of synthetic phonics method in learning how to pronounce or pronounce vocabulary in English and students’ perception of using the synthetic phonics method in learning how to pronounce vocabulary in English. This type of research was quasi – experimental with a quantitative approach. In this research, purposive sampling was carried out, and the author used two classes as research sample, namely VII – 8 as the experimental class and VII – 9 as the control class, totaling 30 students each at SMPN 9 Tarakan. Data were analyzed using T – test. The results of the data analysis described that the research result in the experimental class before the students were given treatment illustrated that the average score was 61.03. After receiving treatment, there was a significant increase in the average score of students 84.36; compared to the control class before treatment, the students’ average score was 64.50, and after being given treatment, there was no significant increase in the average score; 65.43. Another component examined in this research was perception, which was very important in synthetic phonics because it influenced how each learner experienced and achieved their goals. Data demonstrated that students’ perceptions of using the Synthetic Phonics method in learning process at SMPN 09 Tarakan were in the ‘positive’ category with a percentage of 85%. The synthetic phonics method provided significant progress toward students’ mastery of word pronunciation. This research has implications for integrating methods in English language learning, and the use of synthetic phonics methods has a positive impact on pronunciation teaching.
ThesisOpen AccessMetadata saja
2023•
The objective of this research was to describe the perception of the first-grade students of English learning through flipped classroom model at SMPIT Ulul Albab Tarakan. This research employed mixed-methods research. The selected school was SMPIT Ulul Albab Tarakan and the main subject of this research was the first-grade students of Al-Qalam class where they had experiences using the Flipped Classroom Model in English learning. The data were collected using a questionnaire, classroom observation, interview and documentation. The results showed that the percentage of each indicator of the questionnaire fell into positive perception, namely: emancipatory activities (90%), participatory activities (83%), information structure and design activities (83%), and qualia (75%). This indicated that the students understood the material presented through Google Classroom, accessed material easily, got immersed in varied learning, got more time to practice in class, and played an active role in learning. Furthermore, the had no difficulties in learning English through the flipped classroom learning model. It could be seen that they dominantly responded that it was easier to understand the material and interact with other students and the teacher in learning.
ThesisOpen AccessMetadata saja
2023•
The purpose of this study was to determine students' perception of online English learning during the covid-19 pandemic among Seventh graders of SMPN 3 Bunyu. this research design was descriptive qualitative. By using the total sampling technique. The researcher took 26 students as samples of this study. Data collection techniques used questionnaires and interviews. The result of the questionnaire were presented in percentage form. Furthermore, the researcher conducted interviews and described the result of interviews. The results of the questionnaires and interviews show that there were 2 perceptions of students toward online English learning, namely positive and negative. The positive perception of students about English online learning was that online learning allows students to learn anywhere and anytime, and increases students' knowledge about technology. The negative perceptions of students about English learning were students find it difficult to understand the material given by the teacher, unstable internet access, and students easily experience stress during online English learning. Teachers were difficulty communicating with students, and students' attendance.
ThesisOpen AccessMetadata saja
2023•Skripsi, Thesis, Disertasi, dan Tugas Akhir
ABSTRACT This English is one of the subjects that plays an important role for the students. English skills consist of listening, speaking, reading, and writing that must be mastered by the students. During Covid-19 pandemic, English learning was conducted through online learning. The purpose of th study was to determine the perceptions of eight grade students at SMP Negeri 1 Tarakan about online English learning. The researcher used a descripive qualitative method. The subject of the research was eight grade students at SMP Negeri 1 Tarakan. The instruments of the research used were quistionnaires and interview guide. Data were analyzed by using the theory of Miles and Huberman including data collection, data reduction, data display and conclusion: drawing/verifying. The result showed that students preferred offline learning or face-to-face learning than online learning, because when English learning was conducted through some applications, students found it difficult to understand the material presented.
ThesisOpen AccessMetadata saja
2023•
The purpose of this research was to measure students' perception about the use of Google Meet (G-Meet) in teaching English in the seventh grade of SMPN 3 Tanjung Selor. This research used a descriptive quantitative design. The subjects of this research were all students of class VII A. The researcher utilized a Google Forms questionnaire with a Likert scale to collect the data. The finding showed that there were 19 (67%) neutral student perceptions, which outnumbered the 11 (33%) positive and 2 (1%) negative ones. The perception of the student learned from the investigation was neutral. With a perception score 40.2, it meant that the students were capable in utilizing the Google Meet application. Thus, it was determined that students' perception of using Google Meet application for learning both inside and outside of the classroom were favorable.
ThesisOpen AccessMetadata saja
2023•Skripsi, Thesis, Disertasi, dan Tugas Akhir
The purpose of the research was to describe the students' perceptions of the efficient use of applications in online learning in English Education Department students of University of Borneo Tarakan. This research was quantitative research. sampling technique used was purposive sampling. The number of samples was 60 respondents. The instrument of the research was a questionnaire. The results of the research showed that the use of applications in online learning in the Covid-19 pandemic were very efficient because the applications were a good way or alternative to carry out learning activities from home. The online learning applications were used by the students such as WhatsApp, Telegram, Zoom, Google Classroom, and Google Meet. The applications used were considered efficient to help the learning process. It might be able to improve the students' English skills. The applications used during online learning also facilitate the learning because of the ease of access to weak signals, not using too much internet quota, economical, good enough features to support learning. Although it supported the learning process, some students still found some difficulties in online learning using online learning applications.
ThesisOpen AccessMetadata saja
2023•
This study intends to find out (1) the type of media used in teaching English and (2) students' perceptions of the media used by the teachers in teaching English. The research data was obtained using a qualitative descriptive method, which was carried out at SMAS FraterDon Bosco Tarakan in September–November 2022. This study's informants were 25 class XI IIS A students. Research data were collected by conducting non-participant observation, in-depth semi-structured interviews, and document analysis. In this case, the researcher also used a questionnaire as a supporting instrument. The findings of this study indicate that the types of media used in teaching English include whiteboards, English books, Powerpoint (laptop&LCD), and Google Chrome(smartphones). Some students have positive perceptions of the media used in the learning process. Students argue that the use of media in the English learning process is effective in facilitating the learning process, supporting the teaching and learning process, making students more confident in learning, making students feel happy and interested in learning, and motivating students to learn. In addition to positive perceptions, some students also had negative perceptions of the media used. These perceptions are that students are less active in learning, the media has not been able to improve students' four-language skills, and teachers are less actively involved in explaining material. These positive and negative perceptions are influenced by several factors that influence perception. These factors include perceiver factors, situation factors, and environmental condition factors. These findings can be used as evaluation material for teachers and other educators.
ThesisOpen AccessMetadata saja
2023•Skripsi, Thesis, Disertasi, dan Tugas Akhir
The purpose of this study was to determine the perceptions of students, teachers, and parents toward online English learning class during the COVID-19 pandemic at SMA Negeri 3 Malinau Utara. This research used a qualitative descriptive method by using the total sampling technique. The researcher took 32 students, 32 parents, and 4 English teachers as the samples in this study. The data were collected with questionnaires and interviews. The results of the questionnaire were presented in the form of percentages. Next, the researcher conducted an interview and wrote down the results of the observations. The results of this study showed that (1) Student perceptions from the questionnaire was 32.8% of students think that online English learning had no benefits, 34.4% of students think that online English learning had many drawbacks. Then 42.1% of students did not accept English language learners to be done online, and 34.3% of all students chose traditional English learning rather than online learning. (2) The teacher perceptions from the questionnaire showed that 42.85% of teachers did not feel the advantages of teaching English as significantly online, 25% of teachers felt that teaching English skills in online was not effective. Then 31.81% of teachers perceive that teaching English online has many shortcomings. (3) Parents' perceptions from the questionnaire displayed that 56.06% of parents disagreed with online English learning. The Parents agreed that English learning was done offline or face-to-face and 43.93% of parents thought that their child did not follow and enjoy English online learning well.
ThesisOpen AccessMetadata saja
2022•Skripsi, Thesis, Disertasi, dan Tugas Akhir
The purpose of this study is to determine students' perceptions of the platform used during online English learning in 9th grade at Tarakan Junior High School. This study uses a quantitative descriptive method and grade 9 of SMP 1, SMP 9, SMP 10, and SMP 12 students as a population with a total of 911 students. The number of samples in this study was 270 students who were calculated using the isaac and michael formulas, so as many as 67-68 students were taken from each school and used purposive sampling. Data collection in this study is a questionnaire distributed to the sample in the form of a questionnaire that aims to represent students' answers. The analytical technique used is descriptive quantitative. The results of this study indicate that the Zoom application gets the highest score in the medium category, which is 109 students or can be said to be neutral. For the Google Meet platform, there are 138 students in the medium category or it can be said to get a neutral perception, while Google Classroom gets a positive perception with a high category of 110 students. Based on these results, it can be concluded that Google Classroom gets a positive perception from students.
ThesisOpen AccessMetadata saja
2022•Skripsi, Thesis, Disertasi, dan Tugas Akhir
Penelitian ini bertujuan untuk mengetahui persepsi siswa terhadap pembelajaran matematika secara online di masa pandemi covid-19 pada siswa kelas IX SMPN 5 Tarakan. Jenis penelitian ini merupakan penelitian deskriptif kuantitatif dengan metode survei. Teknik pengumpulan data dalam penelitian ini menggunakan instrumen angket, dan teknik analisis data menggunakan statistik deskriptif persentase. Penelitian ini dilaksanakan pada siswa kelas IX pada semester ganjil tahun ajaran 2021/2022 di SMPN 5 Tarakan. Populasi dalam penelitian ini siswa kelas IX SMPN 5 Tarakan. Sampel dalam penelitian ini berjumlah 90 siswa yang diambil menggunakan teknik klaster sampling / cluster sampling. Berdasarkan hasil penelitian secara keseluruhan tentang persepsi siswa kelas IX terhadap pembelajaran matematika secara online di masa pandemi Covid-19 di SMPN 5 Tarakan tahun 2022 masuk dalam kategori cukup baik, dengan pertimbangan frekuensi pada faktor internal terbanyak terletak pada kategori cukup baik dengan jumlah 32 siswa atau 35,56 %, dan frekuensi pada faktor eksternal terbanyak terletak pada kategori cukup baik dengan jumlah 29 siswa atau 32,22 %. This study aimed to determine perceptions of ninth-grade SMPN 5 Tarakan students towards learning math online during the covid-19 pandemic. This study used a survey method for a quantitative descriptive investigation. In this study, data were gathered through the use of a questionnaire, and percentage descriptive statistics were employed in the data analysis. This study was conducted among grade IX students at SMPN 5 Tarakan during the odd semester of the 2021-2022 academic year. The population in this study was grade IX students of SMPN 5 Tarakan. The sample in this study amounted to 90 students who were taken using a cluster sampling technique. The results of the overall perception survey, which included 32 students, or 35.56% of the total, showed that the frequency of internal factors was mostly in the fairly good category, while the highest frequency of external factors was found in the good enough category, which included 29 students, or 32.22% of the total.
ThesisOpen AccessMetadata saja
2022•Skripsi, Thesis, Disertasi, dan Tugas Akhir
Tujuan penelitian ini adalah untuk mendeskripsikan hasil persepsi siswa tentang pembelajaran Bahasa Inggris melalui Google Classroom untuk mengetahui sejauh mana pendapat siswa selama pembelajaran Bahasa Inggris dilakukan menggunakan aplikasi pembelajaran. Desain dari penelitian ini adalah metode campuran dimana peneliti menggabungkan antara data kualitatif dengan data kuantitiatif untuk memperoleh data. Peneliti menggunakan penyajian secara deskriptif untuk menyampaikan hasil penelitian. Dalam teknik pengumpulan data, peneliti menggunakan instrument kuisioner dan lembar wawancara. Subjek dari penelitian ini adalah kelas VIII-A SMP Negeri 5 Tarakan yang terdiri dari 33 siswa diambil melalui Purposive Sampling. Berdasarkan hasil angket kuisioner siswa menunjukan bahwa 1) sebanyak 51,5% siswa memilih pembelajaran dilangsungkan secara tatap muka, 2) sebanyak 60,6% siswa merasa nyaman ketika pembelajaran bahasa inggris dilangsungkan melalui google classroom, 3) sebanyak 57,6% siswa membutuhkan sumber belajar lain selain buku, 4) sebanyak 72,7% siswa merasa kesulitan memahami materi pembelajaran jika disampaikan melalui google classroom, 5) sebanyak 54,5% siswa selalu bertanya kepada guru ketika mereka tidak dapat mengucapkan bahasa inggris dengan benar dan 6) sebanyak 60,6% siswa merasa pembelajaran melalui google classroom memiliki pengaruh baik terhadap nilai pembelajaran. Berdasarkan aspek tersebut, dapat dilihat faktor persepsi yang paling mempengaruhi pembelajaran siswa ialah kesulitan siswa karena faktor kebutuhan. The purpose of this study was to describe the results of student perceptions of English learning through Google Classroom and the extent of student opinions in using learning applications. The design of this study were a mixed method where the researcher combined qualitative data and quantitative data to obtained the data. The researcher used descriptive presentation to convey the results. In data collection technique, the researcher used a questionnaire and an interview sheet as the instrument. The subject of this research were the students at class VIII-A of SMP Negeri 5 Tarakan which consists of 33 students and it was taken through purposive sampling. Based on the results of questionnaire, it showed that 1) there was 51.5% of students choose face-to-face learning, 2) 60.6% of students feel comfortable when learning English is carried out through Google Classroom, 3) there was 57.6% of students need other learning resources besides books, 4) 72.7% of students find difficulty to understand learning material if it is delivered thorugh Google Classroom, 5) 54.5% of students always ask the teacher when they cannot pronounce English correclty, and 6) 60.6% of students feel that learning through Google Classroom has a good influence on the value of learning. Based on these aspects, it can be concluded that the perception factor which most influences the student learning was students difficulties due to need factor.
