PERSEPSI MASYARAKAT TERHADAP UPAYA PENGURANGAN SAMPAH PLASTIK DI KOTA TARAKAN
This study aims to understand people’s perception of Efforts to Reduce Plastic Waste in the City of Tarakan. This research is a descriptive study using a qualitative approach. Data collection used was by interview, questionnaire and documentation. The type of data used in this study are primary data obtained from filling out questionnaires by the people of Tarakan City as many as 100 informants as respondents in the study. Researchers used a Likert scale questionnaire. The results of this study note that the Tarakan City community's perception of efforts to reduce plastic waste by using 3 research indicators, namely Reduction of the use of plastic bags, obtained an average of 78.28 results and is in the good category. Guidance and supervision, obtained an average of 82.26 results and are in the very good category. Community participation, the average results obtained 83.13 and are in the very good category. Thus the public perception of the efforts to reduce plastic waste in Tarakan City as a whole obtained a likert score of 80.69 and is in the good category. Keywords: Perception, reduction efforts, plastic waste