ThesisOpen AccessMetadata saja
2025•Skripsi, Thesis, Disertasi, dan Tugas Akhir
Penelitian ini bertujuan untuk menganalisis Dampak Customer Relationship Management (CRM) dan pemanfaatan teknologi serta kreativitas inovasi terhadap kinerja bisnis melalui media pemasaran sebagai variabel intervening.Penelitian ini menggunakan Lima variabel, yaitu Customer Relationship Management (CRM), Teknologi informasi, kreativitas inovasi sebagai variabel independen, dan kinerja bisnis serta media pemasaran sebagai variabel dependen. Penelitian ini menggunakan data primer yang diolah menggunakan perangkat lunak SmartPLS 4 dengan teknik uji validitas dan reliabilitas, deskripsi data dan uji hipotesis. Populasi dalam penelitian ini adalah karyawan Coffee shop di Kota Tarakan, dengan kriteria yang sudah ditentukan oleh peneliti. Pengukuran dalam kuesioner ini menggunakan skala likert 1 sampai 5 dan penelitian ini menggunakan kuesioner berjumlah 290 responden. Hasil penelitian menunjukkan bahwa: 1.) Customer Relationship Management (CRM) berpengaruh positif terhadap Kinerja Bisnis. 2.) Customer Relationship Management berpengaruh positif terhadap Media Pemasaran. 3.) Teknologi Informasi berpengaruh positif terhadap Media Pemasaran. 4.) kreativitas inovasi tidak berpengaruh positif terhadap Media Pemasaran. 5.) kreativitas inovasi berpengaruh positif terhadap Kinerja Bisnis. 6.) Media Pemasaran berpengaruh positif terhadap Kinerja Bisnis.
ThesisOpen AccessMetadata saja
2024•Skripsi, Thesis, Disertasi, dan Tugas Akhir
The aim of this study is to investigate how the Question Answer Relationship (QAR) strategy can assist students in improving their reading comprehension. Using a onegroup pre-test and post-test design, the researcher employed a pre-experimental approach and collected data based on tests. The sample consisted of 30 eighth-grade students from MTs Hurrasul Aqidah Tarakan, selected through purposive sampling. The findings revealed that the use of the QAR strategy during instruction significantly improved the reading comprehension of the eighth-grade students. The average pretest score was 58.93, while the post-test score was 82.27. The significant result from the paired sample t-test was 0.000 0.05, which is smaller than the significance level, and the t-value (11.441) was higher than the t-table value (1.699). It can be concluded that the implementation of the QAR strategy in teaching reading comprehension is highly effective. Additionally, students showed increased interest and enthusiasm in learning when the QAR strategy was used.
ThesisOpen AccessMetadata saja
2024•Skripsi, Thesis, Disertasi, dan Tugas Akhir
Literasi matematis merupakan kemampuan memahami dan menggunakan konsep dasar matematika dalam berbagai konteks untuk memecahkan masalah yang berkaitan dengan kehidupan nyata. Penelitian ini bertujuan untuk mendeskripsikan literasi matematis siswa dalam menyelesaikan soal PISA konten change and relationship dan space and shape. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus yaitu penelitian yang diarahkan untuk menghimpun data, mengambil makna, dan memperoleh pemahaman dari kasus tersebut. Partisipan dalam penelitian ini terdiri dari 6 siswa di kelas VIII SMP Negeri 2 Tarakan yang dipilih melalui teknik purposive sampling yaitu pengambilan partisipan berdasarkan pertimbangan tertentu dan dilanjutkan dengan teknik snowball sampling yaitu pengambilan partisipan dengan jumlah awal sedikit kemudian bertambah besar. Teknik pengumpulan data dilakukan melalui observasi, dokumentasi, dan wawancara. Teknik analisis data menggunakan teknik deskriptif kualitatif model interaktif yaitu analisis data yang dilakukan secara interaktif dan berlansung terus menerus sampai tuntas. Hasil penelitian ini menunjukkan dalam menyelesaikan soal konten change and relationship siswa kategori tinggi mampu memenuhi seluruh indikator literasi matematis yakni merumuskan, menerapkan, dan menafsirkan. Sedangkan, siswa dengan kategori rendah tidak mampu memenuhi setiap indikator literasi matematis. Lebih lanjut, dalam menyelesaikan soal konten space and shape hanya dua dari tiga siswa kategori tinggi yang mampu memenuhi seluruh indikator pada literasi matematis. Sedangkan siswa dengan kategori rendah tidak dapat memenuhi seluruh indikator literasi matematis. Peneliti juga menemukan terdapat perbedaan kesulitan yang dialami oleh siswa dalam menyelesaikan soal PISA. Siswa dengan kategori rendah mengalami kesulitan dalam menyelesaikan soal konten change and relationship sedangkan siswa dengan kategori tinggi mengalami kesulitan dalam menyelesaikan soal space and shape.
ThesisOpen AccessMetadata saja
2024•
ABSTRAK PENGARUH DIGITAL MARKETING DAN CUSTOMER RELATIONSHIP MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA MARKETPLACE SHOPEE (Studi Kasus Pada Masyarakat Di Kota Tarakan) Penelitian ini bertujuan untuk menganalisis pengaruh Digital Marketing dan Customer Relationship Marketing terhadap keputusan pembelian pada platform e-commerce Shopee. Metode penelitian yang digunakan adalah penelitian kuantitatif dengan pengumpulan data melalui kuesioner kepada 160 pengguna aktif Shopee di Tarakan. Metode analisis data dilakukan menggunakan teknik regresi berganda untuk menentukan hubungan antara variabel independen digital marketing dan customer relationship marketing dan variabel dependen keputusan pembelian. Hasil penelitian menunjukkan bahwa Digital Marketing dan Customer Relationship Marketing secara positif dan signifikan mempengaruhi keputusan pembelian pada marketplace Shopee. Implikasi penelitian ini adalah bahwa perusahaan dapat meningkatkan efektivitas antara strategi Digital Marketing yang menjangkau pelanggan potensial dan Customer Relationship Marketing yang mempertahankan hubungan positif dengan pelanggan dalam mempengaruhi keputusan pembelian konsumen. Temuan ini memberikan pandangan yang berharga bagi praktisi pemasaran dalam mengoptimalkan strategi mereka di lingkungan e-commerce yang kompetitif. Kata Kunci : Digital Marketing, Customer Relationship Marketing, Keputusan Pembelian
ThesisOpen AccessMetadata saja
2023•Skripsi, Thesis, Disertasi, dan Tugas Akhir
Length-weight relationsips (LWR) and condition factor are of great importance in fishery assessment studies since it provides information aboud the growth of the fish, its general wellbeing, and fitness in an aquatic habitat. This study was conducted to exminel LWR and the condition factor of silver barb (Barbonymus sp). This fish is one of the economically valuble fish in the Luweng river. A fish samples were taken from gill net. Sampling was conducted in October to November 2021. 30 specimens examined. Lenght-weight relationship was analysed using the equation W = a.L b. The condition factor of the fish species was determined using the equation, CF = W/aL b. A LWR showed a negative allometric growth (b=2.73). The condition factor range between 0.81 and 1.25, average 1.01.50% of specimen were normal weight, indicating this species were well-being in their environmental.
ThesisOpen AccessMetadata saja
2022•Skripsi, Thesis, Disertasi, dan Tugas Akhir
The main purpose of this study was to describe the learning process of reading comprehension through the Question-Answer Relationship (QAR) strategy and to investigate the teacher's problems in teaching reading comprehension through the Question-Answer Relationship (QAR) strategy to eighth grader students at SMP Negeri 8 Tarakan. This study used the descriptive qualitative method. The research subject was an English teacher of Eight grader at SMP Negeri 8 Tarakan. The researcher gathered the data in the form of documents such as syllabuses and lesson plans, observations in online classes using Zoom, and interviews with teachers. The results of this study indicated that during preparing for learning tools such as a syllabus, lesson plans, textbooks, worksheets, learning media such as PowerPoint, and online platforms such as Zoom. The teacher has no problems when preparing learning materials using the Question-Answer Relationship (QAR) strategy because the teacher always adjusts the content of the material being taught based on the students' abilities, therefore students can understand the material more easily Even though some points were missed, such as brainstorming and forming study groups, the learning process was quite optimal. The teacher uses a scoring rubric on each knowledge, skill, and attitude value to evaluate students' lessons. Doing online learning is undoubtedly difficult due to the numerous obstacles encountered, one of which is the network, but the teacher truly understands and understands the abilities of the students and does not force students to participate in learning.
ThesisOpen AccessMetadata saja
2021•Skripsi, Thesis, Disertasi, dan Tugas Akhir
Udang galah adalah salah satu spesies air tawar toleran terhadap kadar salinitas tingi dan memiliki cita rasa serta kandungan gizi yang tinggi menjadikan udang galah banyak diminati sehingga nilai jual lebih tinggi dari udang air payau lainnya. Penelitian bertujuan untuk menganalisis hubungan pertumbuhan panjang dan berat udang galah (Macrobrachium rosenbergii). Metode yang digunakan dalam penelitian ini adalah metode survei dengan melakukan observasi langsung di lokasi penelitian dan teknik pengumpulan data adalah dengan purposive sampling bersama nelayan yang dilakukan pada bulan Agustus sampai November 2020 di Perairan Desa Tepian Nunukan. Hasil penelitian didapatkan total udang galah sebanyak 621 ekor dengan total udang galah betina sebanyak 507 ekor dan udang galah jantan 114 ekor. Rasio antara udang galah jantan dan betina pada pengambilan sampel pertama adalah 1:3,90 pengambilan sampel kedua rasio udang galah jantan dan betina adalah 1:3,78 pada pengambilan sampel ketiga rasio antara udang galah jantan dan betina adalah 1:5,08, serta pada pengambilan sampel keempat didapatkan rasio udang galah jantan dan betina sebanyak 1:5,36. Berdasarkan hubungan panjang dan berat udang galah jantan dan betina lebih didominasi oleh sifat pertumbuhan alometrik negatif dimana pertumbuhan panjang lebih cepat dari pertumbuhan berat, sedangkan untuk sifat alometrik positif terdapat pada sampling pertama dan kedua yang dimiliki oleh udang galah jenis kelamin jantan. Hasil pengukuran faktor kondisi terdapat beberapa variasi di setiap pengambilan sampel udang galah jantan dan betina. Giant prawns are one of the freshwater species that are tolerant of high salinity levels and have a high taste and nutritionl content, making them in great demand so that their selling value is higher than other brackish water shrimp. The aim of the study was to analyze the relationship between growth in length and weight of giant prawns (Macrobrachium rosenbergii). This study use a survey method by conducting direct observation at the research site. The data were collected from August to November 2020 in the waters of Desa Tepian, from the fisherman chosen through purposive sampling. The results of the study showed a total of 621 giant prawns with 507 female giant prawns and 114 male giant prawns. The ratio between male and female giant prawns in the first sampling was 1:3,90, in the second sampling was 1:3,78, in the third sampling was 1:5,08, and in fourth sampling was 1:5.36. Based on the relationship between length and weight, male and female giant prawns were dominated by negative allometric growth traits where length growth was faster than weight growth, while positive allometric traits were found in the first and second samplings of male giant prawns. The results of the measurement of condition factors contained several variations in each sampling of male and female giant prawns.
ThesisOpen AccessMetadata saja
2021•Skripsi, Thesis, Disertasi, dan Tugas Akhir
The purpose of this study was to find out a significant relationship between speaking anxiety and speaking skills of the 2019 English Education students at the University of Borneo Tarakan. This research used quantitative methods. The sample was determined by using total sampling technique. Researcher took 69 students to carry out this research. Data were collected using questionnaires, speaking test, and interviews. Horwitz’ (1986) FLCAS questionnaire with 33 questions was used to measure students’ speaking anxiety and speaking test to measure students’ speaking skills. The Pearson Product Moment correlation test and Independent Sample T-test were used in analyzing the data. The result of this study showed that, first, there was no relationship between speaking anxiety and speaking skills because the r-test value (0.221) was lower than the r-table (0.235) and the sig.2-tailed value (0.068) was higher than 0.05 which indicated there was no relationship. Second, there was no significant difference in the speaking skills of students who had high and low levels of speaking anxiety. The result of Independent Sample T-test showed that the sig value. 2-tailed (0.152) was higher than 0.05. Third, there was a significant correlation between speaking anxiety and grammar on speaking skill as r-test (0.294) was higher than r-table (0.235) and the sig value. 2-tailed (0.014) was lower than 0.05. The result of the student interviews also showed that the aspect that could affect their speaking skills were components of speaking itself such as vocabulary, grammar, pronunciation, etc, confidence, preparation, and classroom atmosphere.
ThesisOpen AccessMetadata saja
2020•
ABSTRAK PENGARUH PENERAPAN CUSTOMER RELATIONSHIP DAN WAREHOUSE MANAGEMENT SYSTEM TERHADAP KINERJA PERUSAHAAN (Studi Pada PT. Jalur Nugraha Ekakurir (JNE) di kota Tarakan) SALMIAH1 NURUL HIDAYAT S.E.,M.Sc.,Ph.D2 Tujuan penelitian ini adalah untuk mengetahui peran customer relationship dan warehouse management system terhadap kinerja perusahaan di PT. Jalur Nugraha Ekakurir (JNE) di kota Tarakan.Ukuran sampel yang diambil sebanyak 80 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner penelitian dimana data yang diperoleh selanjutnya dianalisis menggunkan teknik analisis regresi. Hasil dari penelitian ini menunjukan bahwa customer relationship memiliki pengaruh yang positif terhadap kinerja perusahaan serta warehouse management system juga memiliki pengaruh yang positif terhadap kinerja perusahaan.
ThesisOpen AccessMetadata saja
2019•Skripsi, Thesis, Disertasi, dan Tugas Akhir
Morpho-meristic characteristics of layur fish (Superfamili Trihiuroidea) using trawl fishing gear in marine waters is very rarely done because fatherly is known for the length and weight of fish caught using trawling. The purpose of the research was to know the morphology of species of layur fish (Superfamili Trihiuroidea) caught in trawl fisheries in marine waters, describe the size and weight distribution of laying fish, analyze and explain the long fish weight relationship. This research was conducted from December 2018 to March 2019. The method of taking data was purposive random sampling. Data analysis included fish identification, long frequency distribution, and long weight relationship. Analysis of fish identification takes reference from the 1993 FAO book, fish species identified in Juata Laut of the Kota Tarakan, Lepturacanthus savala. The result showed distribution of long and heavy frequencies shows that during the study layur fish were caught with a length range of 32.1-37.3 cm and a weight ranging from 15.9-22.7. The relationship between the length of the first week is negative allometric with a value of b = 1.947 and the second week is negative allometric with a value of b = 2.3262 while the relationship of the length of the third week is a positive allometric with a value of b = 3.1028.
