Abstrak
The purpose of this study was to determine the role of service quality, price and promotion of the decision of online-based transportation buyers in the Faculty of Economics, University of Borneo Tarakan in the city of Tarakan. The sample size was 211 students. Data collection was carried out through a research questionnaire where the data obtained subsequently used regression analysis techniques. The results of this research indicate that service quality, price and promotion have a positive influence on the decision of online-based transportation buyers.
Kata kunci
Quality of service, price, promotion on the decision of buyers of online-based transportation.