PENGARUH KUALITAS LAYANAN, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELI TRANSPORTASI BERBASIS ONLINE (STUDI PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS BORNEO TARAKAN)
The purpose of this study was to determine the role of service quality, price and promotion of the decision of online-based transportation buyers in the Faculty of Economics, University of Borneo Tarakan in the city of Tarakan. The sample size was 211 students. Data collection was carried out through a research questionnaire where the data obtained subsequently used regression analysis techniques. The results of this research indicate that service quality, price and promotion have a positive influence on the decision of online-based transportation buyers.