Abstrak
The Indonesian Snakes and Ladders Game Media is one of the media used by guidance and counselling teachers to carry out services, especially in providing information and introducing the archipelago culture frm 34 provinces in Indonesia to students. This study aimed to make a product in the from of a snake and ladder game to recognize culture as a media for guidance and cunselling. A research and development approach were used in this research design. The research and development procedure used the Borg and Gall development model, but in this study, it was carried out until the fifth stage, namely the design revision stage, due to conditions during the Covid-19 pandemic. The results of material expert validation with a score of 76% indicate the appropriate category, and the results of design expert validation with a score 93% indicate the very receivable category. It shows that the Indonesian Snakes and Ladders Game Media that was developed is receivable and appropriate for recognizing culture to students.