Abstrak
Broiler chicken meat production in Tarakan City can meet the food needs of the people of Tarakan City. Most breeders in the City of Tarakan breed broiler chickens through a partnership pattern. Marketing efficiency is an important thing with the aim to improve the welfare of farmers. Research Objectives (1) To determine the pattern of broiler chicken marketing channel patterns of partnership in the District of North Tarakan. (2) To analyze the marketing margin of broiler partnership patterns in the North Tarakan District. (3) To analyze Farmer's Share in marketing broiler partnership patterns in North Tarakan District. This research was carried out in the North Tarakan Subdistrict of Tarakan City and was carried out starting from the beginning of July 2019 until the end of July 2019. Determination of the location of the research carried out intentionally (purposive) and the method of collecting data of respondents in this study using the Purposive and Snowball methods. Based on the results of research that has been conducted on the analysis of marketing margin marketing channel patterns and farmer's share of broiler chicken business partnership patterns in the North Tarakan District conclusions that can be drawn based on the researcher's objectives, namely: (1) There is a pattern of broiler chicken marketing channels, namely producers (breeders) - Mitra CV Paguntaka Mitra Sejahtera - retailers - end consumers. (2) Based on the results of the calculation of marketing margins on the marketing channel patterns of broiler chickens in North Tarakan District, the total marketing margin is Rp. 21,697. (3) Based on the results of the calculation of farmer's share in the marketing channel patterns of broiler chickens in the District of North Tarakan obtained farmer's share of less than 50% that is equal to 34.25% with a margin percentage of 65.74% so it can be concluded that the efficiency of marketing broiler chicken partnership patterns in Kecamatan Tarakan Utara is inefficient. However, based on the results of the analysis there are several benefits that can be obtained by farmers in partnership including 1) Chicken prices have been determined or agreed before conducting chicken farming activities so that farmers do not feel worried about the ups and downs of chicken prices. 2) Broiler chicken marketing is guaranteed because there are already partners ready to buy chicken when it is harvested. 3) Breeders only prepare cages, while other saprotans such as seeds, medicines and feed are provided by partner companies (nucleus). 4) By partnering, farmers are provided with knowledge about how to breed properly through training-training conducted by partner companies (core).