Abstrak
This study aims to analyze the application of Cost Volume Profit (CVP) in optimizing profits at KUB Sejahtera MSME. The research method used was quantitative descriptive with a case study approach. Research data was obtained from information related to production costs, sales, and business profits. The analysis was carried out through Break Even Point (BEP), Margin of Safety (MOS), and net profit calculations. The results show that KUB Sejahtera MSME achieved a Break-Even Point per unit of IDR 168,815,900 and a Break-Even Point in rupiah of IDR 136,988,414, a Margin of Safety (MOS) of IDR 185,511,585 and a Margin of Safety (MOS) percentage of 57.20%. net profit of IDR 75,238,760, and to optimize profits, KUB Sejahtera MSME must sell 1,911 kg to achieve a profit target of IDR 286,656,460. The conclusion of this study is that the application of Cost Volume Profit Analysis can help KUB Sejahtera MSME in planning and controlling costs, determining sales targets, and optimizing profits to support business continuity.