ANALISIS PENDAPATAN DAN PEMASARAN CABAI RAWIT DI KELURAHAN JUATA LAUT KOTA TARAKAN
Abstract Cayenne pepper is one of the potential commodities in Juata Laut Tarakan. The research objectives were (1) to investigate the income of cayenne pepper farming; (2) to describe the marketing channel of cayenne pepper, (3) to identify the marketing margin of cayenne pepper (4) to describe the level of marketing efficiency of cayenne pepper farming. The researcher employed simple random sampling with 30 cayenne pepper farmers. The research instruments were observation, interviews, and documentation. The data analysis methods used income analysis, marketing output analysis, marketing margin analysis, farmer's share, and marketing efficiency analysis. The research revealed that: (1) farmers' average total income per growing season was Rp. 9,496,158, (2) There were two marketing channels. First, cayenne pepper farmers-traders collectors-consumers. Second, cayenne pepper farmers-collectors-traders-retailers-consumers. Based on the margin calculation, the first and second total marketing margins had the same value, Rp. 40,000 per kilogram with a farmer's share was 67%, so both marketing channels can be revealed to be efficient because the percentage value of the farmer's share was more than 50%. Based on the calculation of the marketing efficiency of cayenne pepper. It can be concluded that marketing channels I and II obtained 33% efficiency score.