Pengaruh Dimensi Experiential Marketing Terhadap Minat Beli Ulang Konsumen (Studi Kasus Kafe Up Hill Kota Tarakan )
This study focuses on the effect of experiential marketing dimensions on consumer repurchase intention at the Up Hill Cafe, Tarakan City. This research uses a quantitative approach with a survey method. The sample in this study amounted to 145 respondents with sampling using purposive sampling technique. The analytical method used is multiple regression analysis which is operated in the SPSS version 23 program. The finding show that the four dimensions of experiential marketing namely sense experience, feel experience, act experience, and relate experience have a positive and significant effect on repurchase intention. The think experience dimension has a negative and significant effect on repurchase intention.